The Delegation of the European Union to the Republic of Serbia has launched the campaign "Better Together" as part of the #EUforYou initiative with the aim of raising awareness among the citizens of Serbia about the benefits of joining the European Union and the support that the EU provides to Serbia. It also aims to create a stronger emotional connection with the population.

Since its inception, Serbia has belonged to Europe and European culture. Sharing common values and historical heritage, exchanging culture and human connections for centuries, Serbia and Europe are inseparably linked.

EQUALITY for all citizens. DIGNITY and respect for every person. PRESERVATION of the country's natural and cultural heritage. PROSPERITY and a well-ordered life. OPPORTUNITIES for education and professional development. ENCOURAGEMENT, PEACE, DEMOCRACY, PROTECTION, SUSTAINABILITY, FREEDOM, PARTNERSHIP, SOLIDARITY, and LOVE without borders are the values that citizens of Serbia share with the citizens of the European Union and represent a solid foundation for building a safer and sustainable future for all.

That's why, for every inhabitant of the European continent, there is a clear answer to the question, "What does the EU mean to you?" whether they are residents of Serbia or one of the 27 member countries of the European Union. United under the roof of a unique cultural, sociological, and value space, we make each other better, safer, and more prepared for the future we are heading towards.

The "Better Together" campaign is based on the idea of unity and mutual solidarity, showcasing 15 stories of ordinary people and their experiences with the shared values they have with the EU.

The campaign began on Europe Day, May 9, 2022, with the opening of the Europe Festival and a concert "Better Together" held in Freedom Square in Novi Sad, the European Capital of Culture 2022.

The digital campaign, active since May 2022, includes continuous communication on social media and portals. This comprehensive campaign is a portrayal of how we create a future that will bring good to every community member and provide the opportunity to live, grow, and develop in peace and freedom because tomorrow belongs to all of us, so today, we want to show how many reasons there are to be together.

Serbia aspires to the European Union, and the European Union counts on Serbia. Serbia is in Europe, Europe is in Serbia because "We're better together!"

Europe Day in Novi Sad 2022_The Beginning of the "Better Together" campaign